Rachel is a Certified Marketing professional by the Chartered Institute of Marketing (CIM) with over 15 years’ experience in Marketing, Communications and Advocacy across various industries and countries. Rachel currently holds the following credentials: DipM MCIM, Chartered Marketer, Masters – International Business Administration – Marketing Concentration from the United States International University. Rachel has a deep understanding and is highly skilled in developing brand communication strategies, digital communication strategies, research as well as media engagement, planning and buying. She is also adept at all levels of marketing and business development, from strategy formulation to implementation and success measures. She has worked in multiple sectors including Telecommunications, Media, Research as well as the Development sector. Furthermore, she has deep understanding in blending commercial perspectives with social impact and a strong record in stakeholder engagement as proven in addressing regulatory registration demands, governance and financial sustainability of the Fairtrade Marketing Organisation Eastern Africa. She is also able to work in both local and multicultural environments having worked in organizations based across Africa as well as Internationally, managing both small and large teams. Rachel is experienced in creating email databases and thereafter developing strategies for communication and advocacy using email marketing tools such as Active Campaign as well as experienced in digital marketing – including strategy, channel identification and implementation to reach the intended audience(s).